Pundits all over the globe are warning of an economic slowdown. As a result, consumers are anxious and rethinking their budgets, looking for ways to cut spend. The choice many face is: can I live without this service in order to save money?

Subscription angst, fear, fatigue ... whatever you want to call it, is a real and growing concern. The list of services that can be subscribed to are ever expanding covering a myriad of industries and markets. Enterprise software, apps, gaming, movies, TV, music, lawn care transportation, hygiene, grooming, exercise, nutrition, industrial equipment; are just a few examples of markets that have begun the transition to subscriber centric business models and this list of services continues to expand at a rapid pace.  Subscriptions have a growing share of world-wide consumer and corporate budgets, offering benefits to vendors and customers alike, however there are problems emerging.  Subscriptions tend to categorize subscribers into large groups, limiting choice by not considering unique subscriber lifestyle and consumption behaviours and needs. Subscription fatigue is a growing response, inviting closer examination of the cost/value benefit from these memberships. The solution? Include a Usage Pricing Strategy in your go to market efforts that substantially thwarts seeds of subscription discontent, drive additional revenue and ultimately improve your customer experience and bottom line

Communications Service Providers (CSPs) have long been wanting to move past being a dumb pipe into a customer’s home. They’ve taken a hit from VoIP and mobile providers, who have cut into their voice revenues; over the top (OTT) players, who are trying to wrestle away their video and television revenue, and alternative internet providers, who have cut in on their broadband revenues.

According to new research from IDC, the worldwide Internet of Things (IoT) market will grow from US$655.8 billion in 2014 to US$1.7 trillion in 2020, with a compound annual growth rate (CAGR) of 16.9%.