Modern businesses, of all sizes, are facing an unprecedented need for making decisions regarding their enterprise communications and the required solutions. These decisions not only impact their overall immediate success but put forth their intentions for the highly connected, smart business models of the future. Integrated enterprise communication tools and omniscient mobility are both high on the demands list for service providers and enterprises alike.
In order to remain competitive and improve business productivity, today’s growing businesses require highly scalable Unified Communications solutions capable of efficient cross-enterprise collaboration, ease of use, and fast go-to-market. Powerful Unified Communications (UCaaS) reside in the Cloud and boast flexibility matched by compelling pricing models.
Is UC in the Cloud Right for You?
BroadSoft, LogiSense’s long-time partner, announced its findings from a survey of 129 global telecom service providers and industry leaders. Notably predicted is increased Cloud Unified Communications market penetration and a shift away from traditional on-premise systems across all market segments. The survey expects, by 2020, the Cloud UC market penetration to grow 3x in the large enterprise segment, 7x in the midmarket segment, and nearly 5x in the small business segment.
UCaaS complements any small, medium, or a large business with the goal of breaking down barriers between people using different modes of communication, different media, and different devices in order to communicate to anyone, anywhere, at any time. Out of the box agility and fast time to market in the cloud environment are the key differentiators from an on-premise UC. UCaaS quickly and efficiently addresses today’s need for increased mobility and the instance of remote workers while sub-sequentially lowering costs.
Full Automation Eases Back Office Complexities
The high flexibility of adapting to UCaaS ensures the long-term benefits of your business communications. Enlisting with an automated, usage-based cloud solution that works in real-time enables customers to pay for their desired services when they want them. Usage rating accuracy ensures margins and structured business models provide the necessary monetization capabilities to ensure ROI on your network.
Converting back-office complexities into back-office simplicities is the first step into modernizing today for the new business environment of tomorrow.
Secure and Private
Fears surrounding the security and privacy of cloud-based anything are not unfounded- however, the cloud revolution is on the cusp of becoming a secure data mine.
Until recently, an issue of significant concern from a BSS standpoint was protecting subscriber bank accounts and credit card information. LogiSense was one of the first to integrate security measures that reduce the burden of PCI compliance by replacing payment information across the wire with a token-based approach – with this approach, cardholder information is not physically stored on the platform, and is instead replaced with an opaque token. Furthermore, all cloud-based data and software are hosted in a private cloud, behind a firewall. This data is protected by access controls and can only be accessed via secure VPN tunnels. These measures have gone a long way in terms of alleviating many of the underlying security concerns.
The New UCaaS
The presence of cloud services will only continue to increase as the telco and Enterprise world adapts even further into highly connected entities of the future. Mobility, the cloud, and Unified Communications go hand in hand as well; 42% of BroadSoft’s respondents believe more than half of UC interactions for businesses will occur via mobile devices by 2020, and a third of small businesses will opt for mobile-only UCaaS solutions, thus eliminating desk phones altogether.
The market is changing and evolving into more complex yet more productive systems. Choosing to adapt to UCaaS is a solid step to ensure the longevity and efficiency of your systems today in preparation for tomorrow.
About the Author
Ryan Susanna /
Ryan is a seasoned telecommunications expert with a broad background in both the service provider and software vendor sides of the business. Ryan is currently responsible for worldwide sales at LogiSense. During his tenure, Ryan has held executive level positions including Senior Sales Executive, and Director of Sales. In these roles, he has provided strategic sales, product, and market guidance for our next generation IP service management solutions.