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Challenges of Usage-Based Pricing and How to Overcome Them

The usage-based pricing model is highly effective, with reports suggesting public SaaS companies using this model forecast 38% more revenue growth. This approach aligns product value with billing, lowers entry costs, and supports customer growth, reducing churn.

Adam Howatson
Aug 30, 2024
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Economic, Environmental, and Tech Forces Shaping the Usage Economy

In today's fast-changing marketplace, the usage economy is being shaped by a blend of economic, environmental, and technological forces. These interconnected elements are transforming business operations and consumer interactions with products and services. For companies aiming to succeed in this dynamic landscape, understanding these forces is essential.

Adam Howatson
Jul 29, 2024
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The Social and Political Drivers of Usage-Based Economics

In today's rapidly evolving economic landscape, traditional ownership models are giving way to a new paradigm known as usage-based economics. This model, which focuses on consumption and payment based on actual usage rather than ownership, is becoming increasingly significant.

Adam Howatson
Jul 22, 2024
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Embracing Disruption: Lessons from Business Evolution

In both business and life, disruption is a constant force. It often arrives quietly, reshaping industries before we even realize what's happening. Companies that fail to recognize and adapt to these changes risk falling behind. From BlackBerry’s missteps to the rise of electric vehicles (EVs) and the evolving landscape of usage-based models, we can learn valuable lessons about innovation and adaptability.

Adam Howatson
Jul 7, 2024
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Change Is Coming! - Economics, Transparency And The Value In The Future

A robust billing capability is essential for businesses aiming to automate manual processes, provide flexibility for product teams, ensure accuracy and compliance for finance and operational teams, and empower their business to compete with new and disruptive models. Effective billing prevents revenue leakage, enforces contract terms at scale, and enables the monetization of physical, digital, or hybrid products in a myriad of ways. 

Adam Howatson
Jun 23, 2024
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Understanding the Shift to Usage-Based Models

As consumers become increasingly conscious of their spending and the value they receive, the demand for usage-based billing models is on the rise. This shift is reshaping how businesses, especially service providers, need to operate to stay competitive and meet consumer expectations.

Adam Howatson
Jun 18, 2024
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Why Embracing the Usage Economy is Your Key to Competitive Advantage

The Usage Economy has arrived—and companies that aren’t driving or adapting to the changing business landscape are going to be left in the dust. Usage-based transactions (or usage-based billing), as the name suggests, are centered around customers paying for what they use. If you subscribe to a cell phone plan, consume Amazon Web Services, use an avalanche beacon from Garmin, or pay a utility bill, you’re familiar with usage-based economics.

Adam Howatson
Jun 10, 2024
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Pricing in the Usage Economy: How to Pick the Right Usage-Based Billing Model for Your Customers

Your customers want to pay a fair price for products and services—and they want to receive value that’s commensurate to that cost. Choosing the ideal usage-based pricing model for your product is a great way to keep those two wants in alignment.

Adam Howatson
Apr 9, 2024
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Embracing the Shift: How the Usage Economy is Transforming Consumer Experiences

The billing transformation is here. Consumers now crave convenience, flexibility, and personalized experiences. Is your modern business billing giving them what they want, or are you still relying on fixed fees, foggy plans, and unnecessary add-ons?

Adam Howatson
Mar 19, 2024
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