The usage-based pricing model is highly effective, with reports suggesting public SaaS companies using this model forecast 38% more revenue growth. This approach aligns product value with billing, lowers entry costs, and supports customer growth, reducing churn.
Switching to usage-based pricing can transform your business, increase revenue, and enhance customer lifetime value. Enterprises adopting this model gain market share, as customers appreciate paying only for what they use. Vendors benefit from better customer satisfaction, up-sell opportunities, and flexible, transparent billing. Both sides win with usage-based pricing.
Making a major pricing change like adopting a usage-based model requires careful consideration. Here are key factors to consider:
- Choosing the Right Value Metric Understand your products’ core value metrics. Select a flexible, scalable, and value-based metric to align with customer expectations and prevent dissatisfaction.
- Effectively Handling Overages Be transparent about pricing changes. Design customer-friendly overage policies, provide usage reports via portals, and use billing platforms to alert customers when usage thresholds are met.
- Predicting Revenues Revenue forecasting is complex with consumption-based models. Consider a minimum commitment model combining fixed and variable fees for more predictable usage fees. Alternatively, use a pre-paid consumption model to stabilize revenue.
- Choosing the Right Pricing Model Create clear, transparent pricing strategies. Decide on the best model for your business and customers, whether event-based, value-based, tiered, or hybrid.
- Getting Customers Onboard Transitioning to usage-based billing may cause apprehension. Communicate the benefits clearly and provide real-time usage reports to demonstrate value.
- Choosing a Billing Solution Find a billing system that handles complex usage data accurately. A robust system like LogiSense adapts to your business needs, scales with growth, and offers API-driven customization with no-code/low-code configuration.
LogiSense for Your Usage-Based Billing Needs
Usage-based pricing may not suit every business, but for subscription-based companies aiming for growth and customer satisfaction, it’s an ideal model. It ensures fair charges for resources used, often leading to previously unmonetized gains. While implementation requires effort, the long-term benefits outweigh the challenges.
Design your usage-based pricing plans around customer needs. Analyze target customer requirements and create a model that addresses them, boosting customer acquisition and retention.
LogiSense is the ultimate solution for usage-based billing, providing a robust, scalable platform tailored to your business needs. It handles complex usage data, offers real-time insights, and ensures accurate billing.
Achieve explosive growth, greater market share, and higher valuations with LogiSense. Contact our billing experts today to learn more.
Adam Howatson stands at the forefront of the technology and software industry as the president and chief executive officer of LogiSense. Joining the company in January 2019, he has been instrumental in executing its strategy, while also serving as a member of the board of directors. Adam’s journey in the tech world began prior to LogiSense, when he contributed to the growth of OpenText, Canada’s largest software company, as chief marketing officer and senior vice president. His leadership and strategic vision have been pivotal in the development, transformation, and scaling of technology businesses.
Adam’s expertise lies in the enterprise software realm, particularly in delivering cutting-edge usage-based billing and monetization software to major global organizations in the communications, XaaS, and IoT markets. His innovative approach extends to data transformation and artificial intelligence training solutions, utilizing customer usage-events and product monetization telemetry to enhance AI development and automation. This vision reflects his mission to revolutionize how technology and software services are offered and monetized, aligning with the evolving needs of sophisticated businesses in regulated environments.
Beyond his role at LogiSense, Adam’s career encompasses a diverse experience in leadership positions at growing and innovative technology companies and organizations. His expertise also extends to academia and mentorship, having served on the board of directors of the Information Technology Association of Canada and ScribbleLive and as a practicum sponsor for the University of Waterloo MBET program. Academically, Adam is fortified with certifications from the Canadian Forces College, University of Waterloo, and Pragmatic Institute. His media engagements include appearances and contributions to IT Business Canada, CMS Connected, Bloomberg, and The Fast Mode.
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