The Usage Economy Summit 2025, hosted in San Francisco, brought together global thought leaders, executives, and investors to explore how pricing, monetization, and AI are transforming modern business models.
From startup founders to enterprise leaders, every session reflected one core truth — the future of growth lies in how organizations monetize value.
Redefining Growth in the Usage Economy
As companies move beyond static subscription models, they are learning to align pricing directly with customer outcomes. Across industries, a new paradigm is emerging — one that connects usage, engagement, and business value in real time.
Speakers from Google, Salesforce, GTM Partners, Pricing I/O, Impact Pricing, The SaaS CFO, KPMG, and others emphasized that monetization strategy has become a boardroom priority.
It is no longer a function delegated to Finance or Product; it is a core capability driving revenue agility, market differentiation, and investor confidence.
AI as a Monetization Catalyst
Artificial Intelligence featured prominently throughout the Summit. Leaders discussed how AI can now interpret behavioral signals, predict consumption patterns, and recommend pricing changes dynamically.
As Dr. Ali Arsanjani (Google) noted, AI is moving from the analytical layer to the operational core of monetization — enabling businesses to act on insights instantly. The consensus was clear: AI will not replace human judgment, but it will enhance how companies understand and price value.
This shift marks a new era of revenue intelligence, where AI transforms data into decision-ready insight.
From Pricing Strategy to Pricing Execution
Multiple keynotes underscored that successful pricing models are no longer just about strategy; they require precise execution.
Experts such as Marcos Rivera (Pricing I/O) and Mark Stiving (Impact Pricing) discussed how organizations can move from conceptual models to measurable results. The takeaway: every company needs a framework for testing, validating, and operationalizing pricing changes at scale.
Ben Murray (The SaaS CFO) added that finance teams must play a more active role in monitoring how pricing affects revenue retention, expansion, and customer lifetime value.
Investor Perspectives on Monetization Trends
The investor panel, moderated by Preethy Padmanabhan (Emergent Ventures) and featuring Priya Saiprasad (Touring Capital), Ashmeet Sidana (Engineering Capital), and Anupam Rastogi (Emergent Ventures), provided a compelling view of how capital markets now evaluate monetization maturity.
Investors are increasingly drawn to companies with pricing flexibility, real-time usage data, and measurable value capture. They view monetization systems as a competitive moat — a predictor of scalability and long-term viability.
The Rise of the Unified Monetization Engine
Another central theme was the convergence of Product, Finance, and Sales. The strongest companies are building unified monetization engines where usage data informs pricing, pricing shapes packaging, and packaging guides the sales conversation.
As Daniel Kube (servicePath) observed, aligning these functions creates operational clarity and faster deal velocity — especially for enterprise and B2B segments that demand customized pricing.
The Role of Leadership in Monetization Transformation
From Sangram Vajre’s insights on go-to-market alignment to Christopher Engman’s discussion on complex deal orchestration, speakers emphasized that leadership commitment is critical. Organizations that view monetization as a strategic initiative — not a back-office process — outperform peers in adaptability and profitability.
As Adam Howatson, CEO of LogiSense, stated in his opening keynote:
Innovation without monetization is incomplete. The organizations that will win are those that can monetize everything, personalize anything, and adapt instantly.
Thanking Our Sponsors and Partners
The Summit would not have been possible without the generous support of our sponsors and ecosystem partners, who share our mission to advance the science and practice of monetization. Their contributions helped create a space where meaningful connections and groundbreaking ideas could flourish.
Looking Ahead
The Usage Economy Summit 2025 was more than an event — it was a catalyst for ongoing dialogue across industries redefining value creation.
As we look ahead to 2026, the message is clear:
- Monetization is now a strategic growth discipline.
- Pricing agility is the new competitive advantage.
- AI and data intelligence are the engines powering both.
At LogiSense, we are proud to lead this global conversation and to empower organizations to transform consumption into revenue.
To stay connected, join the Usage Economy community on LinkedIn and be part of the movement shaping the future of monetization.
As Sr. Director of Marketing at LogiSense, Tim is responsible for corporate brand messaging and digital assets ensuring that future customers understand the immense benefits that LogiSense Billing brings. Tim has over 20 years of Product Management and Marketing experience in the technology industry.
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