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Defining Success with Go-to-Market Clarity
The pace of change across the technology and SaaS landscape continues to accelerate. New products emerge quickly, AI transforms workflows, and buying behavior shifts toward digital-first experiences. Yet despite this evolution, Sangram Vajre argues that the single biggest determinant of success in 2026 will not be a new product launch,… Read⇢
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From Network Investment to Revenue Impact: What Telco Leaders Must Prioritize in 2026
The telecom industry enters 2026 at a critical inflection point. Network transformation continues at pace, yet the pressure on margins, return on capital, and relevance in the enterprise digital economy has never been higher. According to GSMA Intelligence, the coming year will be defined not by technology adoption alone, but… Read⇢
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How Pricing Models Shape Customer Experience and Long Term Retention
Pricing is more than a commercial tactic. It’s a defining element of customer experience and long term loyalty. In a recent discussion with Bobby Cooper, Founder and CEO of Retention Intelligence, we examined how pricing models shape customer perception, renewal outcomes, and overall satisfaction. Pricing Works When It Connects to… Read⇢
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Why Usage Pricing Models Win in Uncertain Markets
At this year’s Usage Economy Summit, Adam Howatson, CEO, LogiSense, opened the day with a direct message about the world we’re navigating. The long period of global stability that defined the last century has given way to a landscape shaped by volatility. Supply chain swings, financial uncertainty, shifting economic forecasts,… Read⇢
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Key Takeaways from the Usage Economy Summit 2025
The Usage Economy Summit 2025, hosted in San Francisco, brought together global thought leaders, executives, and investors to explore how pricing, monetization, and AI are transforming modern business models. From startup founders to enterprise leaders, every session reflected one core truth — the future of growth lies in how organizations… Read⇢
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A Practical Framework for SaaS Pricing Optimization: From Personas to Profit
Many SaaS companies are feeling the pressure to modernize their pricing models. With AI capabilities expanding, usage-based pricing gaining traction, and customers demanding more value, existing strategies often fall short. The challenge goes beyond choosing between subscriptions or consumption models. It is about aligning pricing with real customer value, creating… Read⇢
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Unlocking the Future of Voice AI: Why Usage-Based Pricing Wins in 2025
The Rise of Usage-Based Pricing In 2025, usage-based pricing has moved from an emerging trend to a core revenue model across industries such as SaaS, infrastructure, communications, and AI. This transformation is driven by customer demand for fairness and flexibility, as well as by advances in platforms’ ability to measure… Read⇢
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Modern Billing Demands More Than an ERP Migration
Enterprise IT teams are under pressure. Revenue models are becoming more dynamic, pricing is moving from fixed to flexible, and customers expect transparency and precision in every interaction. While many companies have migrated their ERP systems to the cloud, too often this shift is approached with a lift-and-shift (also known… Read⇢
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Understanding AI Pricing Models: A Strategic Guide for SaaS and Enterprise Leaders
As artificial intelligence becomes deeply embedded across industries, one question has become central to its commercial success: how should AI solutions be priced? Whether you’re building AI tools, purchasing them for your business, or reevaluating your go-to-market model, it’s crucial to understand the strengths and weaknesses of today’s most common… Read⇢
