Permission to Communicate

Permission to Communicate

Marketing and business development are vital parts of every business and one of the most fun and creative activities at any company if they’re done right. I’ve had the chance to see how marketing, advertising and the digital landscape have affected marketing tactics over the last couple of decades and not to put too fine a point on it: Most of it has become a relentless barrage of unwelcome garbage. I think a lot of marketers nowadays perceive their craft to be something like the natural process of erosion. If I hit my contacts with enough material, eventually they’ll relent. We do see your spam, we’re just ignoring both you and your cadence of dozens of unsolicited and irrelevant messages.

Build vs Buy

Build Or Buy Your Recurring Billing Software:  5 Things To Consider

You've hit a breaking point with your current billing system, maybe you've outgrown it completely, or maybe you are fed up with manually entering items in a spreadsheet. You may already have built an internal billing system that just isn't cutting it anymore

How To Succeed with Usage-Based Pricing?

How To Succeed with Usage-Based Pricing?

In today’s ever-changing marketplace, consumers’ demand to maximize the benefit they derive from using a product is driving change in the way companies price and sell their products. The subscription and sharing economy put a greater emphasis on transparency, customized pricing, and real-time tracking. This has quickly seeped into the B2B SaaS industry which is witnessing a pricing disruption like never before. Increasingly customers choose to pay only for what they use as it is affordable and requires a lower initial commitment. 

The Battle Of The Bill - The Fight For Control

The Battle Of The Bill - The Fight For Control

In most organizations that send out invoices to their customers, there is a constant battle being fought for control of that invoice. This battle normally involves multiple parties all vying for supremacy. The combatants include the Finance team, the Marketing team and the Customer Care team.

Struggling to Monetize IoT Usage with Zuora?

Struggling to Monetize IoT Usage with Zuora?

The evolution of the Internet of Things (IoT) and maturing underlying technologies are giving businesses new and unique ways to communicate, connect and collect data like never before. With businesses bringing in unique offers and contracts to tap into and attract their customer base, there is an ever-increasing need to capture and monetize this data effectively. 

Benefits & Best Practices For Accepting Recurring Payments

Benefits & Best Practices For Accepting Recurring Payments

With the ever-growing popularity of subscription and usage-based products and services, more and more software businesses are choosing recurring billing over one-time purchases. Even online retailers like Amazon are not left behind allowing you to set up recurring purchase items based on your chosen schedule. A recurring payment is a repeating transaction that reoccurs on a specific date range, and it enables businesses to automatically charge their customers’ accounts periodically on an agreed schedule. Businesses first obtain permission from the customer to charge their account, after which these payments are automatically processed until the customers cancel their service or opt-out of recurring billing. Accepting recurring payments accelerates your sales and augments the cash flow in the business.

Change Is Coming! - Economics, Transparency And The Value In The Future

Change Is Coming! - Economics, Transparency And The Value In The Future

LogiSense provides cloud subscription and usage-based billing solutions for customers all over the world, specializing in upper mid-market and enterprise deployments. LogiSense helps customers complete their quote-to-cash process with flexible, integrated, and automated billing solutions for the Internet of Things, Communications, and Software markets. 

What Does API First Mean? - Prioritizing Integrators

What Does API First Mean? - Prioritizing Integrators

The biggest advantage of an API first platform is that you are able to connect that system into your other applications in a manner that meets your needs which then creates opportunities for business optimization and automation. 

Enhancing Customer Experience with LogiSense Billing 10.3

Enhancing Customer Experience with LogiSense Billing 10.3

At LogiSense, we focus on building the best billing platform for B2B SaaS, IoT, and Communications industries. We understand how crucial providing a positive customer experience is for you. Today we are excited to introduce updates to our product which were made with the customer experience in mind. 

Voluntary vs. Involuntary churn - How to combat both?

Voluntary vs. Involuntary Churn - How to Combat Both?

As a SaaS business, I am sure you are familiar with the dreaded churn and the impact it has on your business's bottom line. Every business wants to reduce its churn rate as much as possible. The first step to significantly eliminate churn is to understand churn and how it occurs. This guide will discuss the key definitions of churn, its types, and tips to combat both voluntary and involuntary churn.