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How to create a successful SaaS pricing strategy

You've grown a loyal customer base, and your goal now is to find the right pricing strategy. But how much should you charge them? Should you charge them by the month, or according to their usage? When it comes to pricing, there isn't a magic formula that will work for all SaaS products. Your pricing strategy will depend on a variety of factors including sales cycle length, price sensitivity of your market, competition, and more.

Ryan Susanna
Mar 22, 2022
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5 Proven Ways To Streamline Your Collections Process

Payment processing is an integral component of running a business, and yet many companies continue to struggle with tracking payments and collecting them efficiently. Many modern businesses are still burdened by inefficient, outdated methods for collecting payments. 

Sunny Wu
Mar 8, 2022
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The Ultimate Guide to Billing within the Quote to Cash Process

Billing can be complex, but effective revenue control is crucial for customer satisfaction and business success. Business solution providers aim to eliminate friction, expedite payments, and ensure timely customer payments. A comprehensive quote-to-cash (Q2C) strategy for B2B billing achieves these goals.

The Q2C process is vital for businesses of all sizes, enhancing customer relationships and understanding their needs. It enables accurate quoting, automates approvals, and streamlines the entire sales process, ensuring efficient and accurate billing operations.

Ryan Susanna
Jan 18, 2022
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5 Must-Have Traits For An Intelligent Billing Platform

Subscription-based businesses are thriving due to their scalability and customer retention, ensuring predictable revenue streams. However, as customer data grows and services become more complex, outdated billing systems hinder growth. These systems lack the flexibility needed for modern subscription services.

To sustain growth, companies need an intuitive, flexible, and adaptable cloud-based billing system. Such a system eliminates the need for IT investments and supports scalable pricing policies.

An intelligent billing platform elevates revenue operations. Here are the top 5 must-have traits for an intelligent billing platform:

Chris Brown
Sep 15, 2021
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Permission to Communicate

Marketing and business development are vital parts of every business and one of the most fun and creative activities at any company if they’re done right. I’ve had the chance to see how marketing, advertising and the digital landscape have affected marketing tactics over the last couple of decades and not to put too fine a point on it: Most of it has become a relentless barrage of unwelcome garbage. I think a lot of marketers nowadays perceive their craft to be something like the natural process of erosion. If I hit my contacts with enough material, eventually they’ll relent. We do see your spam, we’re just ignoring both you and your cadence of dozens of unsolicited and irrelevant messages.

Adam Howatson
Jul 20, 2021
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Build Or Buy Your Recurring Billing Software:  5 Things To Consider

You've hit a breaking point with your current billing system. Whether you've outgrown it or are tired of manual entries, it's time for a change. Billing is crucial for smooth business operations, and you have two options: build an in-house system or buy from a vendor. Considerations include time and cost savings, risks, long-term suitability, and customer experience. Let's explore these factors in detail to determine the best solution for your needs.

Ryan Susanna
Jul 13, 2021
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Struggling to Monetize IoT Usage with Zuora?

The evolution of the Internet of Things (IoT) and maturing underlying technologies are giving businesses new and unique ways to communicate, connect and collect data like never before. With businesses bringing in unique offers and contracts to tap into and attract their customer base, there is an ever-increasing need to capture and monetize this data effectively. 

Ryan Susanna
Jun 15, 2021
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What Does API First Mean? - Prioritizing Integrators

The biggest advantage of an API first platform is that you are able to connect that system into your other applications in a manner that meets your needs which then creates opportunities for business optimization and automation. 

Chris Brown
May 25, 2021
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Voluntary vs. Involuntary Churn - How to Combat Both?

As a SaaS business, I am sure you are familiar with the dreaded churn and the impact it has on your business's bottom line. Every business wants to reduce its churn rate as much as possible. The first step to significantly eliminate churn is to understand churn and how it occurs. This guide will discuss the key definitions of churn, its types, and tips to combat both voluntary and involuntary churn. 

Rich Kozub
May 11, 2021
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