As an early-stage company, you probably track invoices manually with spreadsheets. But as your company grows and adds subscription and usage-based billing models and more customers, the number of invoices you have to track increases exponentially, as does the time required to manage them. Without an automated system in place to keep track of overdue invoices and automate your collections, you'll lose money.

You've grown a loyal customer base, and your goal now is to find the right pricing strategy. But how much should you charge them? Should you charge them by the month, or according to their usage? When it comes to pricing, there isn't a magic formula that will work for all SaaS products. Your pricing strategy will depend on a variety of factors including sales cycle length, price sensitivity of your market, competition, and more.

The usage-based pricing model just feels right. Some reports suggest public SaaS companies with usage-based pricing models forecast 38% more revenue growth than their contemporaries. Usage-based pricing models also align the value of the product with your billing interactions and make you more efficient at acquiring new customers by lowering the cost of entry and allowing them to grow over time. These models also prevent customer or ARR churn from dragging you under.

Mediation is the process of transforming raw data usage information into information we can use to calculate charges, proactively address billing errors, prevent inaccurate invoices, and notify customers about usage thresholds. 

Revenue from licensing fees has been a longstanding business model for enterprises. In recent years, the recurring billing model has helped businesses drive greater revenue compared to the traditional one-time payment model. 

Subscription-based businesses are enjoying an unprecedented level of success. They have been successful because they can scale easily in response to changes in demand, and retain customers for long periods of time; thus supporting a relatively predictable stream of revenue. As the amount of customer data continues to increase and subscription services become more complex, accurate and reliable billing becomes increasingly difficult. SaaS businesses still largely rely on outdated billing systems that have been repackaged to fit their needs for the short term which limits their growth potential. These billing systems do not provide the flexibility that modern businesses selling subscription services need and leaves a lot to be desired.